I usually write my blog posts at the end of the day. This is because I use it as a wrap-up, a way to spit out a few thoughts that I’ve had, and a mental note to myself that I’m done with the day. Right now, I’ve had a brainstorm issue I want to get out right away. I’ve considered it several times but it’s bugging me right now. Here’s the anecdote:
A company I worked with in a former life is having a Twitter problem. This Twitter problem is caused by changes in their client tools and it’s one they obviously haven’t noticed. I recognize the problem because I’ve had it myself. I attempted to contact their social media team via Direct Message; I didn’t want to public tweet it because I don’t want to put egg on their faces. I’m fond of this company, even if I haven’t directly worked with them for years.
I could not send this Direct Message because they don’t follow me back. I glanced at their website, didn’t see the email address of people I know, and gave up. I’d invested more time in the company than your average consumer would, anyway.
A lot of people put credibility stock in their own follow/followed ratio. They like to follow a few people, but be followed by many. These people think it makes them look cool.
That’s bullshit. If you’re running a business and you want to serve your customers (or if you want someone to be able to talk to you), you should follow them back. Let me put it plainly: your customers cannot contact you via DM on Twitter if you don’t follow them. That’s all the discussion there should be.
And finally, just as damning, social games like “I want to be the coolest kid” have no place in a competitive social media environment. By using Lists, you can manage your incoming stream as easily as by only following a few people.
Not following your followers is a great way to tell someone you don’t give a rat’s ass about them. So follow your followers back.









